ninew (pronounced “nee-nyu”)
Sophisticated, playful, and modern — a Japanese bag brand for everyday style.

A bag brand that quietly accompanies your daily styling, leaving a subtle afterglow of cuteness.

We cherish refined playfulness and sophisticated details that are especially suited for adults.

Designed to blend seamlessly into both casual and modern looks, our bags combine reliable functionality with graceful silhouettes — adding a touch of understated elegance to your “everyday self.”

Created by a designer with decades of experience in bag and accessory development, ninew embodies knowledge, sensibility, and unwavering passion for craftsmanship in every detail and form.

We propose a style that redefines cute from a mature perspective, elevating the everyday into something modern and sophisticated.